The Step-by-Step Guide to Creating a Content Calendar

Content calendars are not just useful for larger brands; they’re a valuable tool for any marketer using content to drive business growth. According to Curata research, 90 percent of marketers now use a content or editorial calendar. And they’re easier to set up and maintain than you think. What is a Content Calendar? A content planner or calendar defines your publishing schedule for weeks or months in advance, giving you a quick overview of your content schedule. Being a shareable resource, it also gives team members clarity about project details and deadlines. Rather than stifling creativity, it will become an ongoing source of content inspiration. Free Actionable Bonus: Looking to elevate your content strategy? Get our our complete guide to creating a content strategy, plus a free content planning template and a list of 30+ places to distribute content Top 10 Benefits of Using a Content Calendar These are just a few benefits of using an editorial calendar: It helps you maintain a consistent content production schedule. It will stimulate new content ideas. It helps your team work more efficiently – together and in isolation. It makes team members more accountable for content production. It enables you to plan for seasonal content, company events, and national events. It’s a flexible framework that allows you to change your content output according to demand. It helps you plan a diverse range of content topics, such as news, opinion pieces, and in-depth content. It helps you deliver a more balanced mix of content formats, such as articles, videos, and social posts. It will help you to maximize your content output. By using analytics alongside a content calendar, you can track specific content stats. How to Create a Content Calendar in 6 Steps Step One: Determine Your Topics Make a list of the broad topics you need to cover. If you’ve already produced content, look at which subjects you haven’t covered. Who are your audience and what do they need to know? When your content addresses their concerns, they’re more likely to engage with your content, share it, and convert into leads and customers. Just remember that what your customers need to know may change as they move through the buyer journey and get closer to making a purchase. Step Two: Determine the Publication Channels How are you going to distribute your content? Each channel is suited to different content types: Your business blog. Ideal for â€Å"how-to† content and sharing insights about your business. Your website. Create landing pages, videos, and gated content to increase your credibility. Frequently updating content on your own platform also maximizes your search engine rankings. Video sharing sites. For explainer videos, interviews, and behind-the-scenes footage. Social media networks. Great for promoting new content and building brand awareness. Emails. Here, you can target specific audience segments with newsletters, press releases, surveys, and seasonal content. Step Three: Determine Post Frequency You could try to publish a new blog post every day, but do you have the resources and is this necessary? Plan a realistic publishing schedule that your team can handle. Whatever schedule you’re going to follow, keep it consistent. If you’re not sure, start small with one to three posts a week. Step Four: Create a Spreadsheet For most content marketers, a spreadsheet is sufficient. In order to collaborate with other team members, consider using Google Drive as it has secure cloud storage and backup. Include columns with the following information: Publication date. Author. Working title. Content description. Marketing goals. Publication channels. Keywords for SEO. Any calls-to-action. Notes and resources. Status: draft, complete, published, or hold. If you need something more sophisticated, try the WordPress Editorial Calendar plugin, or free editorial calendars from Constant Content, the Content Marketing Institute, CoSchedule, or HubSpot. Step Five: Start Filling in Your Content Calendar The beauty of a content calendar is its flexibility. Seasonal content is fixed in place, but everything else can be moved around according to your schedule and marketing goals. Come up with as many ideas as possible, but remember to keep it realistic in terms of your resources. The quantity of content will depend on the size of your team; if in doubt, focus on quality over quantity. Remember that you can also repurpose content and approach single topics from different angles. Step Six: Define the Workflow To ensure the content marketing process runs smoothly, give each team member a content strategy guide, including: Your overall marketing goals. An editorial guide, including business tone of voice, suitable content formats, and preferred language. A brief guide on how to use the content calendar and best practices. The name of every team member and who is responsible for each task. Who to approach with questions, and which channel to use for communication. Keep Your Content Strategy on Track Ultimately, an editorial calendar will help you consistently deliver relevant content to the right channels, so that you meet more of your content marketing goals. Whether you create your own content or buy content from freelance writers, start with a basic spreadsheet and let it evolve into a more refined content calendar over time. You’ll soon wonder how you ever lived without one. Do you need quality content to support your content marketing? Constant Content connects you with thousands of professional writers able to create articles, ebooks, product descriptions and other assets to tell your brand story, drive SEO and win sales.

James Ritty and the Invention of the First Cash Register

James Ritty and the Invention of the First Cash Register James Ritty was an inventor who owned several saloons, including one in Dayton, Ohio. In 1878, while traveling on a steamboat trip to Europe, Ritty was fascinated by an apparatus that counted how many times the ships propeller went around. He began to contemplate whether or not a similar mechanism could be made to record the cash transactions made at his saloons. Five years later, Ritty and John Birch received a patent for inventing the cash register. Ritty then invented what was nicknamed the Incorruptible Cashier or the first working  mechanical cash register. His invention also featured that familiar bell sound referred to in advertising as The Bell Heard Round the World.   While working as a saloonkeeper, Ritty also opened a small factory in Dayton to manufacture his cash registers. The company did not prosper and by 1881, Ritty became overwhelmed with the responsibilities of running two businesses and decided to sell all his interests in the cash register business. National Cash Register Company After reading a description of the cash register designed by Ritty and sold by the National Manufacturing Company, John H. Patterson decided to buy both the company and the patent. He renamed the company the National Cash Register Company in 1884. Patterson improved the cash register by adding a paper roll to record sales transactions. Later on, there were other improvements. Inventor and businessman Charles F. Kettering  designed a cash register with an electric motor in 1906 while working at the National Cash Register Company. He later worked at General Motors and invented an electric self-starter (ignition) for a Cadillac. Today, the NCR Corporation operates  as  a computer hardware, software and electronics company that makes  self-service kiosks, point-of-sale terminals, automated teller machines, processing systems, barcode scanners  and business consumables. They also provide IT maintenance support services. NCR, formerly based in Dayton, Ohio, moved to Atlanta in 2009. The headquarters was located in unincorporated  Gwinnett County, Georgia, with several locations throughout the United States and Canada.  The companys headquarters is now based in Duluth, Georgia.   The Remainder of James  Rittys Life James Ritty opened another saloon  called the Pony House in 1882. For his latest saloon, Ritty commissioned wood carvers from  Barney and Smith Car Company  to turn 5,400 pounds of  Honduras  mahogany  into a bar. The bar was 12 feet tall and 32 feet wide. The initials JR were put into the middle and the saloons interior  was built so that the left and right sections looked like the interior of a passenger railcar, featuring giant mirrors set back about a foot with curved, hand-tooled leather covered elements at the top and curved bezel mirror-encrusted sections on each side. The Pony House saloon was torn down in 1967, but the bar was saved and today is showcased as the bar at Jays Seafood in Dayton. Ritty retired from the saloon business in 1895. He died of heart trouble while at home. He is entombed with his wife Susan and his brother John at Daytons  Woodland Cemetery.

Standard of Care Assignment Example | Topics and Well Written Essays - 2000 words

Standard of Care - Assignment Example (4) Discuss the repercussions that could arise, both for the patient and you, in regards to injection of contrast media. Repercussions with the advent of contrast media could be severe for the patient. The patient might begin to have an interaction should he or she be receiving ink within the blood to have the patient’s innards show up on an imaging technology. The injections could not only prove to be only annoying or beginning a reaction, but the injections could also prove fatal if the patient had a very severe reaction and the injection was not stopped before the interaction progressed to the point where the patient was having a very bad reaction—whether it be due to certain medications the patient was on or other concomitant factors. (5) Explain the organization of the information supplied in the Physicians Desk Reference (PDR). The Physicians’ Desk Reference, or PDR, is basically a book that lists all of the medications that are administered today. One mu st, however, have the most recent copy of it, which is most relevant—because new medications are put on the market every year. The organization of the information in the PDR is generally just placed in alphabetical order. Usually, the generic and brand names are both listed in the book, but you just might have to look up the generic name instead of the brand name. It really depends upon what year of the PDR one is looking at, per se. (6) What are the benefits of physicians using PDRs in ordering prescriptions for their patients? The benefit of physicians using PDRs in ordering prescriptions for their patients is helpful, but not necessarily recommended. When a doctor is making out a prescription, he or she should carefully note... From the research it can be comprehended that the procedures, policies, and ultimate controls concerning Deanna have a lot to do with how well people manage patients’ medications. Deanna’s situation is special because she may have a worsening of her symptoms due to her extensive smoking habit every day. Thus, an inhaled corticosteroid will probably be prescribed for Deanna which will help relieve her symptoms considerably. So, a lot of the important decisions fall on the shoulders of doctors as well as nurses. It is only with much careful consideration and contemplation that doctors and nurses must take into account what are the proper limitations that must be considered when prescribing or, respectively, dispensing medication to patients. It is only with the greatest of care that these decisions should be taken into account. Hopefully, with the guidance of good doctors and nurses, it only makes sense that patients should be able to feel secure in their own environments , knowing that substances are properly controlled around them. If patients feel insecure about their environments because drugs are not properly controlled, this will be the downfall of a healthcare organization. It is with the careful planning and proper controls on medication that these differing situations can be kept under control, of course by having rigorous and stringent policies in place which control such situations. It is very important that all of these elements work in conjunction with each other in order to form organized healthcare organizations.

Enhancement of Customer Satisfaction Essay Example | Topics and Well Written Essays - 8750 words

Enhancement of Customer Satisfaction - Essay Example I would like to thank the Kempinski team who allowed us to access the data, especially Katherine de Fountain who always provided us with a lot of valuable information as well as arranging the interviews. Â  This study mainly explores how luxury Hotels make use of guest technology to improve customer satisfaction. The researcher focuses upon which factors that have a relationship between them, in guest technology, employee satisfaction, and customer satisfaction; the critical factors of CRM that achieve the highest service quality; the role of guest technology in increasing customer satisfaction and service quality. Â  In this paper, a combination of qualitative and quantitative research is used, which includes questionnaires and interviews to collect primary data and found out that there were problems of service efficiency, service quality and customer data management, etc. existing in hotel management. The data is analyzed using SPSS software. The result from the data indicates that guest technology can improve service quality and efficiency, as well as manage customer information to improve customer satisfaction, which suggests that guest technology will play an important role in hotel management in the future. This research uses Kempinski Geneva as an example, analyzing the guest technology that Kempinski already had, combined with future trends and customer readiness. Â  The global economic integration makes the sources of customers of the hotel industry more diverse. As market channels are getting broader, the hotel industry is also facing more intense competition, with increasingly fierce and rising customer expectations, which force members of the industry to continually seek for methods to further expand marketing channels, improve service quality, reduce management costs and improve customer satisfaction to enhance the core competitiveness of hotels’. Â  

Issue in the media today Essay Example for Free

Issue in the media today Essay Why is asylum such an important issue in the media today? More countries joined the EU recently, and it is expanding. People in the Eastern countries get low wages and so are attracted to Britain. 100-150,000 Poles have come to live in the UK illegally, to find work. The media reflects public concerns over mass immigration. Secondly, we are getting more immigrants than emigrants, so more people are entering than leaving the country. This also raises concerns about overcrowding. Thirdly, terrorism has become increasingly worrying, and people link asylum seekers to the recent murder of a police officer in Bradford. The general public dont believe that the government are effectively handling immigration, where only 25% of asylum cases get rejected, but NOT deported; leading the public to wonder where these people go. Asylum is an issue locally, because there is a Home office (Asylum Centre) in Croydon. These results in many asylum seekers come to Croydon. In this coursework I am going to compare two contrary newspaper articles on the issue of asylum. The point of view expressed by THE SUN is that asylum seekers should not be allowed to come into the UK and stay here. THE SUN wants people to read this article and get angry about those coming into the UK, at the experience of British tax payers. THE SUN believes that some asylum seekers are terrorists, and are using this to convince people to be against asylum seekers and write letters to the government against so much immigration. There are very strong elements of bias present in THE SUN because it gives only the point of view against asylum seekers staying in Britain. It is a very one sided article and though full of opinion, the opinion are put forward as facts. However, the point of view expressed in THE GUARDIAN is liberal, and is trying to give readers more information about the topic, so that they can come to their own decision. This newspaper gives different examples to show that not all asylum seekers are terrorists or coming here for free money. It also makes out that other newspapers are deliberately trying to give false impression to the public to try to scare them. The newspaper, however, is biased, as it only gives the point of view for immigration to be continued, rather than giving information for both sides of the story. However it is clearly an opinion piece and the photograph of the writer reinforces this. THE SUN makes the reader angry using phrases like Every day 1000 people or refugees claim free treatment on the NHS without being entitled to it, and The Government plans to fork out millions of Tax payers money buying luxury Hotels and more estate to house asylum seekers. These phrases make the reader angry if they think that they are paying taxes and asylum seekers are living in luxury hotels for free using their money; making them feel it is unfair. The language used by THE GUARDIAN is more sophisticated than THE SUN; the words used have more complex meanings whereas THE SUN uses simple language to make its points. This shows that the readership of each paper is very different; where THE GUARDIAN is read by people who are typically more educated then those of THE SUN. Its uses language such as tolerance, ethnicity and liberal progressives, which are effective because they make the reader feel that the issue is not in such a dangerous position as others make out. THE SUN uses other techniques to persuade its readers, such as photos and graphs. These are effective because the images used to make you want to read the topic and you can imagine what THE SUN is talking about when looking at the pictures. The graphs are eye-catching and show you the differences between spending in other countries and the UK; it shows the differences here very clearly. The cut-out letter to Tony Blair makes it easy for people to complete, and gives them a sense of power to do something. The bold writing used is catchy because you can see it instantly, and your eye looks at the different writing because it shows you the main points clearly. THE GUARDIAN uses a cartoon to persuade its readers because it is complicated, and vague, so makes them think about its meaning. The photograph is effective because it shows the person who is writing the article, and you realise that this persons opinions are written here. However, THE SUN makes opinion sound like facts which is misleading. I find THE SUN more persuasive because it is simple and effective words which most people are able to understand. It also shows the picture where I think people are able to understand. It also shows the picture where I think people are climbing over the fence having scarves on, which is not showing there full face, this makes the reader think that the people are terrorists or criminals. The article makes me feel angry towards the newspaper because it gives a very biased point of view, and doesnt tell me about genuine asylum cases. My point of view is that asylum seekers should be allowed to move from their country to any country they wish, because they are also humans as we are and they are just unlucky that they cant live in their own country because of many reasons like war and persecution. The main reason that people move from their country to the UK is because they need to reach a place of safety. Secondly, they choose the UK in preference to other destinations which tells us that they know of the UK but I dont think they will have a detailed knowledge of our immigration and/or our benefits systems. I think that the people should make more effort to understand the difference between asylum seekers and illegal immigrants. Illegal immigrants are people who move to settle in another country or region, temporarily or permanently, in violation of the law or without documents permitting them to settle in another country or region, temporarily or permanently, in violation of the law or without documents permitting them to settle in that country. I can understand that some people may get upset by so many people moving here, because it is hard to find jobs anyway, hospitals and schools are overcrowded and there is a lot of crime, people may feel that asylum seekers only add to the problem.

Eugenides’s The Virgin Suicides and Joyce Carolyn Oates’s Expensive Peo

Eugenides’s The Virgin Suicides and Joyce Carolyn Oates’s Expensive People Suburban life is commonly portrayed as a narrative of the upper-middle class. Clean, sterile and reserved, suburbia is a tangible representation of the universally misconstrued â€Å"American dream.† However, culture fails to recognize the dark underbelly of this uplifting dream: a world of masked depression, ingrained superiority and stark ignorance. Jeffery Eugenides’s The Virgin Suicides and Joyce Carolyn Oates’s Expensive People both narrate the darker side of the American dream. This hidden societal decomposition is portrayed in a light filled with brilliant reality; a reality that true American life fails to acknowledge. Both The Virgin Suicides and Expensive People were written about a time wrought with cultural tension. Although none of this is directly mentioned it seems highly unrealistic that any part of these happenings failed to seep into suburban communities and infect them with some sense of a crumbling reality. Outside influences, whether they were consciously recognized or not, drifted silently into suburban America and cast a suffocating spell on these structured communities. National crisis and society as a whole became the catalyst for suburban decomposition, simply because all those living in such communities chose to ignore reality and feign an untouched existence. In The Virgin Suicides the five Lisbon girls are placed in â€Å"a comfortable suburban home† (Eugenides 5). However, this placid existence is disrupted by the suicide attempt of the youngest daughter Cecilia. The naivetà © of the community is shown extremely early in this novel , citing the newspaper’s failed obligation to report the drama: â€Å"Our local newspap... ...al institutions. Suburban life has always been seen as untouchable, a form of utopic existence. Both Eugenides as well as Oates did an excellent job in distilling this myth and portraying the American dream-esque neighborhood as more of an American fiction. The Lisbon suicides, dictated by monotonous routine and dreary life style, became a representation of the disease that was infecting the country: conformity. Richard’s murder of his mother became the crack in the community’s pristine outer shell of existence; his refusal to become submissive to suburbia came when he sent the last bullet into his mother. Both novels capture negative suburban influence and, in reference to Hunter S. Thompson’s theory of the â€Å"death of the American dream,† in direct correlation with both novels, suburban life has become â€Å"a monster reincarnation of Horatio Algers American dream.†

Law Studies Essay

Respond to the following prompts in complete sentences. 1. What role did Enlightenment ideas play in the development of the United States? Give at least two examples to support your answer. The constitution uses philosophers ideas during the Enlightenment era. Jefferson shaped the country by solidifying the ideas of natural rights in term of government and religion. Locke was asserting that government had to be fair and equitable in order to be sustainable. 2. How are the ideas of the Magna Carta evident in the founding documents of the US? The Magna Carta set a precedent for the idea of a limited central governing body. It said that the king doesn’t have unlimited power and he needed the approval of those he govern. 3. Briefly explain the roles of the legislative, executive, and judicial branches and how the power of the government is separated among them. Legislative make laws Executive enforces the law and judicial interpret the law . 4. In your opinion, does the government work the way it should? Is power shared equally or does one branch control more than its share? Be sure to support your answers with details and examples. The original intend to having three branches is to be able balance them out but I think that the judicial branch has been claiming more power. Courts making decisions that overturn laws that have been signed into law even when there is no Constitutional basis for such an action. 5. Give one example of how you are affected on a daily basis by each of the following: your city/county government, your state government, the federal government. Each day I live I have to follow the law. So it affects me everyday even for little things like following the speed limit and to not littering. Even though we have law people are always breaking them but the law always wins and the get their consequences.